Company’s nationally recognized strategies frame commitment.
Reinforcing General Mills’ on-going commitment to helping Americans achieve a healthy weight through energy balance, the company joined retailers, non-government organizations and peer food and beverage manufacturers today to launch the Healthy Weight Commitment Foundation (HWCF).
“We believe that companies like ours can make a difference, and we want to be part of the solution,” said Ken Powell, General Mills Chairman and CEO. “General Mills’ focused health and wellness strategy addresses the most important consumer health concerns: weight management, heart health, and living a healthier, more active lifestyle. Since 2005, we have improved the health and nutrition attributes of products representing 45 percent of our U.S. Retail business, and we are confident that we can continue to play a helpful role in addressing this issue by providing lower calorie, higher nutrient products to parents and their children, while continuing to support efforts to reinforce the importance of physical activity.”
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