Cosmetics Giant Offers Makeovers and Professional Photos to Use for Profile PicturesBATAVIA, Ohio (AdAge.com)—The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.The promotion, which kicks off Oct. 16 at Bloomingdale’s in New York and will extend initially to Macy’s, Saks and other Bloomingdale’s stores in....