In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards.
USATF Rewards allows fans around the world to connect, compete, and be rewarded for interacting with the USATF brand and partners across multiple media platforms. Items such as autographed memorabilia, special edition collector’s items, and individualized fan experiences are some of the awards.
With a rewards portal powered by CrowdTwist, fans earn “wings” or points for....