Social media is an omnipresent, powerful form of communication and customer engagement. It is talked about daily and has infiltrated the lives of millions of people around the world.
As a form of customer engagement, social media accounts for often telling information about consumer brand interactions globally. It is also a huge part of connecting with family and friends anywhere in the world, particularly through social media sites like Facebook.
But, despite the emergence of new social media tools and various online ways to connect with....