Wendy's announced a new global restaurant design standard, Global Next Gen, for enhanced customer, crew and digital experiences. Wendy’s new restaurant builds will feature an optimized layout and next-generation technology to deliver more Wendy's to more people with an emphasis on convenience, speed and accuracy.
"To accelerate our business and expand our footprint across the globe, we must consistently meet the needs of our customers however they chose to engage with Wendy's, whether that's through a digital platform or in the drive-thru" said Wendy's President and CEO Todd Penegor. "Global Next Gen enhances the customer experience across ordering channels and streamlines operations for our crew, all while creating better returns for franchisees."
Global Next Gen includes the following design features and technology to better serve today's customers including a dedicated delivery pick-up window and parking, dedicated mobile order pickup, a new galley-style kitchen design for faster order fulfillment and optimized infrastructure.
Next-generation technology works hard behind the scenes and allows restaurant teams to handle significantly more digital business than before. This also provides a platform for forward-leaning technology innovation.
"As the first restaurant brand to offer a modern pick-up window more than 50 years ago, Wendy's continues its legacy of design and innovation with Global Next Gen," said Penegor. "Our new global restaurant standard unlocks opportunities at the intersection of innovative design and technology, bringing us one step closer to our vision of becoming the world's most thriving and beloved restaurant brand."
Wendy's plans to open the first Global Next Gen restaurant next year.
More from Loyalty360 featuring Wendy’s: