Walmart recently unveiled a refreshed holiday strategy that pairs its well-known everyday low prices (including big deals for Black Friday and its annual Thanksgiving meal basket) with a suite of new, technology-driven shopping experiences aimed at making holiday shopping faster and easier. When shoppers use the Walmart app in-store, they spend on average 25 % more than when they don’t, with the implication that these new digital tools will further accelerate that trend.
On the in-store side, Walmart is rolling out a set of app....