Tractor Supply recently announced its Neighbor’s Club rewards program will be adding new services for members and new ways to earn through its pet-exclusive retailer, Petsense. The pet retailer will now be rebranded as Petsense by Tractor Supply. The Company anticipates the expansion will deepen relationships with existing customers and help attract new pet customers to both Tractor Supply and Petsense by Tractor Supply.
“Neighbor’s Club has been a true differentiator for Tractor Supply as we’ve seen strong growth in membership enrollment, increased spending levels and industry-leading retention levels with our high-value customers,” said Hal Lawton, President and Chief Executive Officer of Tractor Supply. “Finding new ways to provide additional value through the expansion of Neighbor’s Club to pet parents at Petsense by Tractor Supply is a natural fit given the complementary nature of the brands. As an industry leader in the fast-growing pet products and supplies categories, the pairing of the two brands with our Neighbor’s Club program continues our history of providing a more rewarding shopping experience for our customers.”
The latest updates to Neighbor’s Club add ways to earn new services like free pet washes and grooming. The expansion of Neighbor’s Club benefits to Petsense by Tractor Supply allows customers access to a wider selection of brands, supplies and more at Petsense by Tractor Supply locations. The Tractor Supply app also offers a “My Pet” personalization which provides a differentiated digital shopping experience for pet customers including Tractor Supply Rx, a feature that gives customers the ability to order pet medications through Tractor Supply.
“Petsense by Tractor Supply offers our customers a differentiated shopping experience with the curated, premium brands and services they love. We’re excited to provide our customers with a more meaningful loyalty program through Neighbor’s Club,” said Matthew Rubin, Senior Vice President and General Manager of Petsense by Tractor Supply. “Our ability to build and strengthen our relationship with our pet parents and offer them additional value is what makes this expansion really special.”
Petsense by Tractor Supply is kicking off the Neighbor’s Club launch by supporting Hill’s Pet Nutrition’s Food, Shelter & Love Program. The program provides shelter partners with training, visuals and other digital aids to increase adoption awareness, plus exclusive discounts on Hill’s brand pet food.
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