Programs
Loblaw Launches New Loyalty Program
The grocery retailer has launched a new service that stands alongside its popular PC Optimum Program. “The new program uses consumer data to guide marketing practices, provide customers with more relevant advertising, and reward them for the simple act of seeing those ads while they browse popular Internet sites.” The practice of rewarding engagement had been forecast across the loyalty industry; rewarding ad-viewing is a fascinating development.
NYRA’s....