Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer.
While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its deep commitment to its loyal customers and to enhancing an already stellar customer experience.
“For the past few years, customers have changed their shopping habits, specifically the steps they take in the shopping and purchasing process,” Mario Protano, director, global e....