For the first time in its 40-year history, Pizza Hut has launched a mobile app for its iconic BOOK IT! reading program, available at major app stores. The new digital platform was created to keep children actively reading over the summer break and offers a fun, engaging way for families to track progress, set goals, and earn pizza rewards. The app’s release marks a significant milestone for the long-running initiative, modernizing its approach to help prevent the “Summer Slide.
The “Summer Slide” refers to the....