Should marketers launch a loyalty program right away or take the pilot approach?
Loyalty360 will host a webinar titled, “To Pilot or Not to Pilot? That Is the Question,” on Tuesday, Oct. 31, 2017, at 1 p.m. EDT. The webinar will be presented by Bond Brand Loyalty.
Richard Schenker, senior loyalty consulting director, Bond Brand Loyalty, will be one of the featured speakers during the webinar. Loyalty360 talked to Schenker to get a sneak preview.
Should every brand necessarily have a loyalty program?
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