PetSmart is celebrating pet adoption by offering a unique reward to new pet parents: automatic elevation to the top tier of its Treats Rewards loyalty program. Known as VIPP (Very Important Pet Parent) status, this special recognition is now available to anyone who adopts a pet at a PetSmart store through PetSmart Charities.
PetSmart VP of Marketing, Bradley Breuer, said, “Pet adoption in a PetSmart store is a truly magical moment, it’s the beginning of a lifelong bond. That is why we’re giving new pet parents the....