Fintech company Greenlight® was joined by Tropical Smoothie Café®, a national fast-casual restaurant brand, to launch a new rewards program that would make Greenlight Level UpTM, a financial literacy game, accessible to more families at no cost. The Greenlight App and acceptance of Level Up terms are required for game participation.
The financial literacy game, developed by academic and game design experts, is crafted to teach youth money skills and confidence. Level Up offers short videos, quizzes, and minigames to cultivate engagement.
More than 2M Level Up challenges have been accessed in the last year, revealing significant scores in personal finance categories. App users are inspired to set goals for saving and can research stocks and EFTs.
“At Greenlight, we’re always looking for new ways to empower young people to learn about money. Level Up has been a tremendous success in helping kids and teens develop healthy financial skills in a fun, engaging way. Thanks to Tropical Smoothie Cafe, we look forward to bringing best-in-class financial education to even more families across the country,” says Jennifer Seitz, Director of Education at Greenlight.
To this, Deborah von Kutzleben, CMO of Tropical Smoothie Café, LLC, adds, “Our collaboration with Greenlight aligns with our mission to Inspire Better® and help all kids shine bright. As the first brand providing rewards that are integrated into the Greenlight Level Up game, we look forward to the opportunity to reward hard-working kids with a free 12 oz. kids smoothie. Tropical Smoothie Cafe hopes to enhance Greenlight’s mission to improve financial education among kids by offering an incentive to learn about money.”
Level Up challenges provided within the app will also enable users to earn rewards for a limited period of time.
Learn more about the financial literacy game for kids and teens here: https://greenlight.com/level-up-financial-literacy-game
Read more on Loyalty360:
Boosting Mobile Engagement Through Gamification
The Impact of Gamification on Loyalty Strategies
Amplifying Loyalty Programs with Gamification