Usually, for an iconic brand like Mattel, customer engagement and brand loyalty are seldom a problem.
But after the company released its fourth-quarter financial results on Jan. 30, four days after Bryan Stockton resigned from his position as chairman and CEO, it became clear that Mattel is in the midst of some very challenging times.
Interim CEO Chris Sinclair said during the conference call that Mattel has a unique leadership position in the toy industry, given its “unmatched portfolio of brands, our global scale of infrastructure....