Wingstop Launching MyWingstop in April To Enhance Customer Experience
During a conference call with analysts, executives of the chicken wing fast-food chain Wingstop announced the upcoming launch of My Wingstop, the company’s new digital and e-commerce platform. According to Wingstop executives, the Addison, Texas-based fast-casual brand will debut the platform in April after successful pilots in nearly 150 of its restaurants. MyWingstop is expected to boost traffic and ticket totals across the United States. Moreover, a....