With an exciting fusion of snacking, sports, and technology, Lay’s is launching a return of its No Lay’s No Game campaign, which promises to bring lots of fun and adventure while rewarding game-day-ready soccer fans with the classic Lay’s chips throughout the season.
Ciara Dilley, vice president of marketing at Global Foods Group at PepsiCo, stated: “We’ve heard from soccer fans from all over the world, and they tell us the same thing: whether watching with a group of friends or at home solo, the....