Loyalty360 Reads: Verizon Simplifies Wireless with New Plans, Salesforce to Acquire Fin in $3.6 Billion Deal, and Costco Embraces Technology to Speed Up Checkout
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Verizon Simplifies Wireless with New Plans, Loyalty Rewards, and No More Upgrade Fees  Key takeaways:  Verizon introduced a new loyalty platform offering 3% rewards on bills.  Rewards can be redeemed with partners including Starbucks, Sephora, Hilton, and Marriott.  The program includes experiential rewards such as FIFA World Cup experiences and exclusive events.  Verizon also eliminated activation and upgrade fees as part of a broader customer retention strategy....

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