Loyalty360 Reads: Study Highlights Increasing Automotive Brand Loyalty, J.D. Power Survey Shows More Small Business Owners Imposing Credit Card Surcharges, and Choice Hotels Unveils New Ad Campaign

Study Shows Rising U.S. Consumer Automotive Brand Loyalty in 2024  According to LexisNexis® Risk Solutions' second annual Brand Loyalty Study, U.S. automotive brand loyalty rose in 2024, nearly reaching pre-pandemic levels. The study reports that the brand loyalty rate increased by 1.8% last year, reaching 52.6%, close to the 54.2% benchmark from 2019. Additionally, the research analyzed 47 brands, with 11 surpassing the industry average in brand loyalty, an improvement over the previous year when only nine brands achieved....