Loyalty360 Reads: SoFi Becomes Official Banking Firm for NBA, Taffer’s Tavern Reinforces Customer Lo

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SoFi Named Official NBA Banking Partner The National Basketball Association (NBA) and the online financial institution SoFi have announced a partnership designating SoFi as the official banking partner for the NBA, NBA 2K League, NBA G League, and USA Basketball. SoFi has also been named the official entitlement partner of the SoFi NBA Play-In Tournament, which will be held April 16-19. Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media for the NBA, said, “SoFi’s innovation in....

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