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Pacers Sports & Entertainment Partners with Salesforce to Enhance Fan Engagement Through Agentforce Pacers Sports & Entertainment, which owns the Indiana Fever and Indiana Pacers, has partnered with Salesforce to enhance fan engagement through the use of Agentforce, Salesforce’s new agentic AI platform. The move comes as the Indiana Fever experiences unprecedented momentum, with record-breaking ticket sales, merchandise growth, and a 265% increase in game attendance. By leveraging Agentforce, Salesforce Marketing Cloud, and....

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