Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences
Yum! Brands has announced the brand’s selection of Treasure Data as its Customer Data Platform (CDP) provider to help drive customer acquisition, growth and retention. Many Quick Service Restaurants (QSRs) have unknown diners in their customer base, and being able to personalize marketing to them is important in order to increase brand loyalty and frequency. Powered by its global scale, Yum! Brands is investing in technologies that....