A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect exclusive benefits and access to limited-edition items, discounts, and free shipping.
To truly provide a personalized experience, members will also be able to upload their team logo, choose a pre-loaded mascot, and design their own unique bottle, picking from a selection of colors and....