What is Personalization and How to Use It to Boost Loyalty?

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A personalized gift from a friend is a perfect way to show that they care and pay attention. A generic one may suggest they don’t know you as much as you’d hoped. And why should your brand treat customers any differently? The term “personalization” is constantly used in the marketing world, but what does it really mean for customer experience? Let's explore what marketing personalization is, as well as ....

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