This past year has been challenging for the entire valley, but we’re pleased that Vail continues to attract more guests and revenue than our competition. In a time where everyone is tightening their belts, we’re able to look on the bright side as we continue to attract visitors and maintain our share of guests visitations.
As the treasurer of the Vail Local Marketing District Advisory Council , I can say that we’re keeping a pragmatic eye fixed on the future and thinking of more efficient and creative ways to accomplish our goals for the summer of 2010. While we have a healthy cash reserve, we are cutting our operating budget by 15 percent for the next summer to reflect our projections for our lodging tax revenue for the rest of the summer. As a result, we are going to stay nimble in our strategies for bringing more visitors and, therefore, revenue to Vail in 2010.
We’ve seen some great successes so far this summer. The marketing district extended a new summer campaign, in concert with winter, “Like Nothing on Earth,” further aligning our brand to gain more market recognition.
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