Choice Privileges, the 25 million-member loyalty program from Choice Hotels International, is wasting no time in engaging customers following its recent improvements. The company has announced “Stay Twice, Get a Free Night,” a promotion designed to introduce customers to the newly revamped program.
“Coming off the heels of the major redesign of Choice Privileges, we’re thrilled to roll out our spring promotion, giving our 25 million Choice Privileges members even faster ways to earn free nights,” said Jamie Russo, vice president, loyalty programs at Choice Hotels International. “Guests are always looking for quicker and better rewards so that they can connect sooner with friends, family and colleagues, and our Stay Twice, Get a Free Night promotion is helping to do just that.”
Perhaps the biggest advantage of the promotion is its simplicity. Customers, particularly in the hospitality industry, have grown weary of complicated loyalty programs that overcomplicate the enrollment, membership, and redemption. The promotion from Choice Hotels seems to emphasize simplicity and clarity, down to the confusion-free title.
Choice Hotels may not necessarily be a household name, but many of their brands—Comfort Inn, Quality Inn, Econo Lodge, and the “soft brand” Ascend Hotel Collection, just to name a few—are easily recognizable to travelers. The brand operates over 6,400 hotels in more than 35 countries, and continues to grow at an accelerated rate; there were 720 hotels in the Choice development pipeline as of Dec. 31, 2015.
The promotion allows guests to book two separate qualifying stays in order to redeem the resulting points for a free night at any of more than 1,500 participating Choice Hotels locations. The company hopes the promotion provides a kick-start to the redesigned Choice Privileges loyalty program, which now includes ‘extras’ to weekday travelers, FlexRewards that give point discounts based on season, and in-app downloadable gift cards.
The “Stay Twice, Get a Free Night” offer is available to guests for a limited time this spring, running from March 3 through May 5.