Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world.
Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s recent progress and what role customer loyalty plays in the overall business model.
“Church’s has been steadily moving toward a more streamlined strategic business model over the past five years,” Christina explained. “Key factors which have paved the way for our....