Choice Hotels International is using a new milestone to underscore the continued momentum behind its upscale soft-brand strategy. The company announced that Ascend Collection has now surpassed 500 open hotels worldwide, with recent additions including The Harrison Hotel in Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York.
Ascend’s growth reflects a model that continues to resonate with hotel owners looking for flexibility without sacrificing scale. By allowing properties to retain their unique identity while....