According to a new report from Accenture, AI agents are poised to fundamentally transform the relationship between consumers and brands. Rather than simply helping consumers search for products or compare options, AI agents are increasingly acting on their behalf, by researching products, evaluating alternatives, making recommendations, and completing purchases.
The report suggests that as AI adoption accelerates, traditional customer journeys will become less linear and more automated. Consumers are expected to rely on AI agents to save....