“What makes us unique is that, as of last year, we are the first loyalty program to move from a code-based program to a program where you collect points by uploading an image of your receipt, or linking a nation wide selection of retailer loyalty cards directly to our program,” Mark Staples, Associate Director of Kellogg Family Rewards, shared with Loyalty360.

Prior to implementing the current system, Kellogg’s customer loyalty program was similar to some other CPG companies.

“We made....

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