The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Author:  Carmine Gallo

Publisher:  McGraw-Hill; (March | 2012)

Reinvent your business to deliver Apple-like customer satisfaction and profits Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “Insanely Great” products, but great people who are informed, empowered, and motivated to....

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