Loyalty Management

In this Issue

PAST ISSUES
  • State of the Industry
  • June 01, 2020
Q1 Study Shows Winners and Losers in Retail Loyalty
  • Lou Ramery, Director at Voice of the Customer, LLC

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering a highly discriminant basis for prediction of...

  • Executive Insights
  • June 01, 2020
Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified...

  • Loyalty Forum
  • June 01, 2020
How to Leverage Digital Experiences to Promote Customer Loyalty
  • Mark Troester, Vice President of Strategy, Progress

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from unprecedented global events, is forcing companies that...

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Loyaty Management Print Magazine

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2019 Loyalty Mgmt Magazine Q3 & Q4

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2019 Loyalty360 Magazine - First Half 2019

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2018 Loyalty Management Magazine Q2

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