In this Issue

PAST ISSUES
  • State of the Industry
  • May 16, 2019
Participant Perspectives on the Future of Retail
  • Katrina Noelle

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations for future of retail can help assure their...

  • Best Business Practices
  • May 03, 2019
KNow Your Customer Better

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad testing, biometrics, tracking studies, etc.) and...

  • Best Business Practices
  • May 02, 2019
3 Ways to Listen to The Voice of The Customer
  • Mike Oberle, Epsilon

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the customer. Why? Because customer feedback comes through...

  • Best Business Practices
  • May 02, 2019
Using Customer Preferences to Create a Better Customer Experience
  • Matt Brown, VP of Product at Voxbone

The ability to deliver a great customer experience can go a long way towards separating your business from other competitors in your market space. A 2017 survey from Gartner showed that 81% of companies were looking to compete directly on that basis. In order to deliver on key CX deliverables...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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