In this Issue

PAST ISSUES
  • Best Business Practices
  • September 09, 2019
The Loyalty Long Game
  • Barry Kirk, Maritz

Loyalty is hard. Any company that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it. Ironically, the reason for this is simple. Loyalty is not something that expresses itself in a single purchase, or...

  • State of the Industry
  • September 09, 2019
The Secret to an Effective Loyalty Program
  • Laurie Meek, Antje Helfrich, Lenati

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have completely changed the way we interact with brands...

  • Best Business Practices
  • September 09, 2019
Forget Best Practices in CX, It's All About Habit...
  • Claire Sporton, Confirmit

We’re awash with people talking about best practices these days. It’s hardly surprising. Everyone wants to be sure they’re doing the right things for their Customer Experience or Customer Loyalty program. But best practices mean nothing if they don’t translate into regular...

  • Technology, Trends & Rewards
  • September 09, 2019
Technology is Holding Loyalty Back
  • Evan Magliocca, Baesman

We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth analytics combined with an adaptable platform and a...

  • Loyalty Forum
  • September 05, 2019
4 Ways To Build Brand Loyalty Through Powerful Customer Experience
  • Will Robins, Manscaped

Getting a customer is definitely good, but getting a return customer is better. This is the simplicity behind brand loyalty and why it’s important. However, getting customer loyalty is a totally different story. Believe me, it is not as simple as it sounds, but certainly not impossible. In...

  • Best Business Practices
  • September 05, 2019
Preparing Your Loyalty Marketing Program For 2020
  • Tamara Oliverio, Epsilon

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view. As we...

  • Technology, Trends & Rewards
  • September 05, 2019
AI-Enabled Empathy: How Machines Are Evolving the Way Humans Effectively Make Connections
  • Jeff Nicholson, Pegasystems

Imagine this: You’re at home, facing a pressing work deadline and suddenly the Wi-Fi connection disappears. You’ve troubleshooted with every trick you can think of, but still no luck. You’re starting to get desperate. In fact, you’re so desperate that you’ve reached...

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Loyaty Management Print Magazine

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