In this Issue

PAST ISSUES
  • Executive Insights
  • January 02, 2018
Loyalty: It Comes in All Shapes and Sizes

Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional connection that all brands – no matter their size...

  • State of the Industry
  • January 02, 2018
Three Ways to Power Personalization with Customer Feedback
  • Noah Rolff

Personalization along the entire customer journey requires better data than ever before.  It is not enough to know who a customer is and what they have purchased in the past.  To survive in a rapidly changing world, customer-facing brands must put data-driven personalized experiences...

  • Executive Insights
  • January 02, 2018
How to Build a Business Case for Customer Experience
  • Laura Bassett

Struggling to prove the tangible value of customer experience? You’re not alone. About half of businesses report being ineffective at measuring the impact of customer experience, and 27% are unsure if there is even a ROI for customer experience. Any successful company, however, will tell...

  • Online Exclusives
  • January 02, 2018
Personalizing the Customer Experience A Priority at Denny’s

John Dillon, SVP and CMO of Denny’s, told Loyalty360 that personalizing the customer experience is a win-win for the customer and the company. Denny’s officials take great pride in personalizing the customer experience to gain a greater understanding of their customers and meeting or...

  • Best Business Practices
  • January 02, 2018
How Card-linked Offers Drive More Customer Engagement and Loyalty
  • Lars Holmquist

Increased sales and customer loyalty are goals for almost every business. With these goals in mind, many businesses have considered using coupons or promotional offers. And while coupons are still important, people simply forget to use them, resulting in a lost deal and lost sales for the...

  • Online Exclusives
  • January 02, 2018
7-Eleven Seeks Even Greater Mobile Customer Engagement

Mobile customer engagement is a high priority at 7-Eleven, so much so that company officials are seeking more ways to leverage mobile devices. “Customers today are time starved and connected 24/7–they are demanding more products and services that are not only convenient, but also a...

  • Online Exclusives
  • January 02, 2018
Korman Seeks to Raise Customer Engagement Levels at Global Hotel Alliance

Robin Korman, who became the Head of Loyalty Marketing & CRM for Global Hotel Alliance in November, is excited to make 2018 a memorable one for GHA. Korman’s extensive experience includes stops at Wyndham Hotel Group and Starwood Hotels & Resorts. Loyalty360 talked to Korman about...

  • Online Exclusives
  • January 02, 2018
Wayfair Successfully Pushes Technological Limits of Customer Engagement

At Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 7,000 suppliers, pushing technological limits to offer a better and more engaging customer experience is the utmost priority. ...

  • Featured Columnist
  • January 02, 2018
Customer Data and Engagement Trends 2018

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in the near future, reaching over $1 billion total revenue...

  • Best Business Practices
  • January 02, 2018
Humanizing Loyalty Programs – How to Create an Emotional Connection with Your Customers
  • Tim Crank

For years, we’ve used the analogy of a “corner grocer” to represent our desired end-state of loyalty programs –  to know each customer on a personal level and deliver the right level of service appropriate to that customer – to build loyalty at an emotional...

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Loyaty Management Print Magazine

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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Second Quarter 2016

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