Loyalty Management

In this Issue

PAST ISSUES
  • Executive Insights
  • February 13, 2020
Cultivating Emotional Loyalty in the "In Between" Place
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They regularly design new ways to solicit the next...

  • Best Business Practices
  • February 10, 2020
Declared Data Is the Customer Experience Differentiator You Didn’t Know You Needed
  • Rachel Haberman | Content Marketing Manager, Jebbit

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights that will in turn power highly relevant and...

  • Best Business Practices
  • February 05, 2020
What you need to know to connect with Gen Z throughout the Purchase Cycle
  • Julie Wojtowicz | Merkle

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately strengthen relationships between brands and their...

  • Technology, Trends & Rewards
  • February 03, 2020
The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses from loyalty fraud. And, while customer...

  • Best Business Practices
  • January 20, 2020
Customer Loyalty & Fraud Deterrence: How to Achieve the Best of Both Worlds
  • Christina Luttrell | IDology

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and retailers, and in many cases, a digital environment...

  • Technology, Trends & Rewards
  • January 20, 2020
Gamification: A Refreshingly Old Way to Engage and Reward Loyal Customers
  • Samantha Iodice, Director, Digital Solutions | Brierley+Partners

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is how gamification has advanced and the myriad of...

  • Featured Columnist
  • January 06, 2020
Customer frustrations with loyalty programs and what marketers can do about it
  • Mike Oberle | Epsilon

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. But wait … the program does not ‘live...

  • Best Business Practices
  • January 03, 2020
Three Questions to Ask Your Agencies about CCPA
  • Michael McSunas, General Counsel | Prizelogic

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time determining exactly what data is being collected on each...

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