In this Issue

PAST ISSUES
  • Best Business Practices
  • July 12, 2019
Better Data, Happier Customers: 3 Ways to Make Data Work Harder
  • Emad Khan, Map My Customers

If you’re following new developments in sales and marketing, then you’ve no doubt seen plenty of headlines about customer experience being the new bottom line. Adobe even combined their marketing and creative platforms, renaming it Adobe Experience Cloud. Customer experience is a...

  • Featured Columnist
  • July 01, 2019
Acts of Kindness Encourage Brand Loyalty
  • Mary Ann Charlton, Epsilon

Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. With the shift of loyalty programs from transactional to relational, fulfilment has...

  • State of the Industry
  • July 01, 2019
The Latest Loyalty Trends at the 2019 Loyalty Expo
  • Peter Mills, Loyalty360

The 2019 Loyalty Expo saw leaders from throughout the industry gathered to discuss the common trends that their brands have recently addressed. Many told stories of how their brands have overcome challenges that arose as the result of changing customers and changing technology. For instance, Hope...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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