In this Issue

PAST ISSUES
  • Technology, Trends & Rewards
  • January 15, 2019
What New Trends in Email Deliverability Mean for Marketers
  • Tom Sather, Author, Return Path

Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with less resources. Over the past year, email marketers...

  • Best Business Practices
  • January 07, 2019
Loyalty Programs in Question by Certain Industries
  • Lou Ramery, CEO, east|west marketing group

It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs.  In a time where customer data is easier to collect, cheaper to store and one of the top things on all executive’s minds, it seems odd to begin...

  • State of the Industry
  • January 07, 2019
Moving From a Loyalty Program to a Loyalty Strategy
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to create ongoing, emotional value for their members...

  • State of the Industry
  • January 04, 2019
Simplicity in Loyalty Programs – Not as Simple as it Sounds
  • Kate Baumgart Hogenson | Strategic Marketing Consultant, Loyalty and Customer Experience, Kobie

During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging loyalty programs are anything but simple. How can...

  • Technology, Trends & Rewards
  • January 04, 2019
Loyalty Is On The Move
  • Maria Pallante, Bond Brand Loyalty

Keep up with an innovative mobile loyalty strategy Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are...

  • Featured Columnist
  • January 03, 2019
The Retailization of Loyalty and What it Means For The Traveler
  • Jason Simon, Senior Vice President of Epsilon

With the proliferation of new and disruptive travel and hospitality options (Airbnb, Uber, Lyft, etc.) and the common traveler focused on price to make stay decisions, travel brands are experiencing losses in market share and loyalty from their customers. Customers want more, such as diverse ways...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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