Loyalty Management

In this Issue

PAST ISSUES
  • Online Exclusives
  • September 09, 2020
Crisis Drives AI and Authenticity in Social Customer Care
  • Amanda Sternquist, Global Practice Lead | HGS Digital

The right social media management strategy has never been a bigger challenge for today’s brands. The human need for connection is especially critical when we are faced with a crisis such as the current health pandemic. Social media is one of the ways a brand’s customers can connect...

  • State of the Industry
  • August 31, 2020
Marketers Play a Vital Role In Digital Transformation
  • Leena Iyar, Chief Brand Officer, Moxtra

Leena Iyar is the chief brand officer at Moxtra, where she is responsible for all aspects of the company’s marketing efforts, including strategy, brand awareness, growth marketing, public relations and customer communications. She is a graduate of King’s College London and resides in...

  • Loyalty Forum
  • August 31, 2020
Adjusting to America’s New Shopping Routine
  • David Fisch, General Manager of Shopkick

At the start of the COVID-19 crisis, consumer shopping behavior changed dramatically -- widespread ‘panic buying’ ensued, brand names became less important and more people turned to ecommerce. In fact, 76 percent of people said they were adjusting their shopping habits as the pandemic...

  • Technology, Trends & Rewards
  • August 20, 2020
The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World
  • Michael Harrison, managing partner at Winterberry Group

The automotive industry has long maintained a complicated relationship with the internet. An acceleration of efforts to shift to digital retailing, due in part to the impact of the coronavirus pandemic, is seeking to resolve the complications. That is the key finding of recent research, "...

  • Technology, Trends & Rewards
  • August 20, 2020
The Future of CJX– Accelerating Digital Experiences
  • Denzil Samuels, Chief Marketing and Growth Officer at ServiceSource

Companies across the world buttoned up their business plans and growth projections nearly a year ago in anticipation of the possibilities a new decade would bring for organizations, employees and clients. Entering the “roaring twenties” brought hope, but little did we know that many...

  • Technology, Trends & Rewards
  • August 18, 2020
Five Ways COVID-19 Will Change Airline Loyalty
  • Marcus Puffer | Vice President and Head of Loyalty Management solutions at IBS Software

Loyalty programs are exceptionally lucrative revenue channels for airlines. In fact, for some, they are the most profitable aspect of the business. The benefits of loyalty schemes are twofold for travel companies. Recognition is a powerful motivator for consumers, especially for frequent...

  • State of the Industry
  • August 03, 2020
The Impact of CCPA Enforcement
  • Matt Voda, CEO of OptiMine Software

Brands around the country, particularly those doing business in California, knew 2020 would be a challenging year long before the coronavirus pandemic ever hit American soil. The minute the clock struck midnight on January 1, marketing departments around the country were sent into a flurry of...

  • Technology, Trends & Rewards
  • August 03, 2020
7 Ways to Improve the Food Delivery Experience for Your Customers During COVID-19
  • Laura-Andreea Voicu, GloriaFood

Online food ordering and delivery have been gaining ground for years now but have witnessed a recent boom due to the Coronavirus pandemic. Many restaurants around the world are still closed, and even with terraces open, restauranteurs have to find additional business opportunities to survive...

additional info

 

Article Proposal

Do you have research, case studies or expert knowledge on topics related to the consumer experience, loyalty and engagement marketing? Would you like to share your insights, observations and ideas with other Loyalty Management readers?

LEARN MORE

Media Kit

Looking for readership information, deadlines, or article/advertising specs? Click here to find our latest media kit.

LEARN MORE

SUBSCRIPTION

Interested in purchasing a Loyalty Management Magazine subscription or signing up for Loyalty360 email newsletters?

LEARN MORE

Loyaty Management Print Magazine

img

2019 Loyalty Mgmt Magazine Q3 & Q4

VIEW PDF
 
img

2019 Loyalty360 Magazine - First Half 2019

VIEW PDF
 
img

2018 Loyalty Management Magazine Q2

VIEW PDF
 
LEARN MORE