In this Issue

PAST ISSUES
  • Technology, Trends & Rewards
  • March 11, 2019
3 Clever Ways to Transform Employees into Brand Ambassadors
  • Millie Blackwell, CEO and co-founder, Showcase Workshop

Your most valuable sales and marketing resource is sitting all around you, caring for your customers, building your products and delivering your services.Your employees are your greatest allies in exhibiting your brand value and singing your company’s praises — when you give them the...

  • Best Business Practices
  • March 07, 2019
2019 Pet Industry Trends to Foster Customer Loyalty
  • Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions

2018 was a busy year for the pet industry. With the significant mergers of companies combined with the rapid growth of the premium grocery industry, people are spending more money on their pets than ever before. But what about the pet loyalty industry? What level of personalization, segmentation,...

  • Technology, Trends & Rewards
  • March 01, 2019
1-800-FLOWERS.COM, Inc. Looks to New Technologies to Implement Change
  • Mark Johnson | Loyalty360

Not surprisingly, gifts for annual holidays such as Valentine’s Day, Mother’s Day, and Christmas tend to be a last-minute affair for millions of Americans each year. It seems that more and more, everyone is busy around the holidays, and no one has time to remember to plan ahead for...

  • Best Business Practices
  • March 01, 2019
5 Design Considerations for Your Enterprise Customer Insights Program
  • Kelly Nickerson, Epsilon

Personalizing communications and speaking to customers in a 1:You manner is something marketers strive to achieve. 1:You is a holistic customer experience strategy that focuses on personalizing communications with the best choice for individuals across all touchpoints or interactions. Whether you...

  • Loyalty Forum
  • March 01, 2019
The Loyalty Long Game
  • Barry Kirk, Maritz VP of Loyalty Solutions

Loyalty is hard. Any brand that sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and even more so in the keeping of it.   Ironically, the reason for this is simple. Loyalty is not something that expresses itself in a single...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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