In this Issue

PAST ISSUES
  • Online Exclusives
  • November 02, 2017
Online Customer Engagement Rising at Moe’s Southwest Grill

Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and last year the company launched its loyalty app...

  • Executive Insights
  • November 01, 2017
Payback Time: What Your CFO Wants to Know About Your Loyalty Rewards Program
  • Manolis Bardis

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives. Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It’s a simple formula that has seen loyalty...

  • Best Business Practices
  • November 01, 2017
A 3-step Guide to Making Renewals Happen
  • The Bolstra Team

In the subscription world securing customer renewals is our bread and butter. 80% of customer lifetime value comes through renewals. We always hope that renewals will happen as a matter of course, but sometimes they need a little gentle shove to get over the finish line. Assuming our...

  • Featured Columnist
  • November 01, 2017
Square Peg, Round Hole: Why B2B CRM is Failing B2C Marketers
  • The Clutch Team

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.A CRM is the backbone of...

  • State of the Industry
  • November 01, 2017
Competition Among Loyalty Programs Fierce in Australia
  • Jim Tierney

Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia. Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand. “Australia is a very mature loyalty market,” Keenan explained to Loyalty360. ...

  • Online Exclusives
  • November 01, 2017
Giving Customers More of What They Want Builds Elevated Brand Loyalty at Church’s Chicken
  • Jim Tierney

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s views on building brand loyalty through giving...

  • Technology, Trends & Rewards
  • November 01, 2017
Calculating the Value of Your Loyal App User
  • Hannu Verkasalo

With more than 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play store, competing for mindshare can be a nightmare for publishers hoping to monetize their apps.   On top of that, Verto Analytics’ data shows that fewer than 2 percent of all mobile...

  • Best Business Practices
  • November 01, 2017
How Successful Customer Support Can Drive ROI
  • Robert C. Johnson

Most companies look at their bottom line in some way every single day. Whether it’s the sales manager reviewing monthly goals or the finance director pondering ways to trim overhead costs, being able to provide an ROI is invaluable to a company. Once considered a “sunk” cost...

  • Featured Columnist
  • November 01, 2017
Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"
  • The Snipp Team

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a loyalty program.[1] Some of these programs have seen...

  • Technology, Trends & Rewards
  • November 01, 2017
The Time is Now – the Shift from Transactional to Relational Rewards is in Full Swing

Maya Angelou famously stated, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Leading organizations have already realized that the customer experience is the brand and it’s why CMOs are looking to...

  • Best Business Practices
  • November 01, 2017
How to Optimize Your Loyalty Program for Gen Z and Millennials
  • The CrowdTwist Team

Multiple studies have indicated that Millennials are more brand loyal than any other age group. By contrast, Generation Z are widely perceived to lack brand loyalty. CrowdTwist surveyed what brand loyalty means to each group to gain deeper insight into what makes each generation spend and engage...

  • Featured Columnist
  • November 01, 2017
Rethink The Luxury Experience - The Premium is in People and Passion

When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others. Luxury product makers invest significant funds to create the allure and illusion associated with their...

  • Executive Insights
  • November 01, 2017
How Loyalty Programs Build Trust in your Brand
  • Rick Wetzel

Have you recently evaluated your customer retention rate? Did you know that it costs 500% more to acquire new customers than it does to keep current ones? If you’re focusing your efforts on retention, you’re on the right track with more marketing dollars in your wallet. – 82% of...

  • State of the Industry
  • November 01, 2017
How Restaurants Can Retain Customers: The Secret Recipe to Hooters’ Success
  • The LoyaltyPlant Team

Your customers are the backbone of your business. Keeping them happy provides your business with a regular stream of revenue. Even a 5% increase in customer retention can produce more than a 25% increase in profit. Also, repeat clients can boost the word of mouth marketing, spreading the word...

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Loyaty Management Print Magazine

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Volume 10 Number 1 | Winter 2017

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Volume 10 Number 2 | Winter 2017

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Second Quarter 2016

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