Loyalty Management

In this Issue

PAST ISSUES
  • Technology, Trends & Rewards
  • February 03, 2020
The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses from loyalty fraud. And, while customer...

  • Featured Columnist
  • January 06, 2020
Customer frustrations with loyalty programs and what marketers can do about it
  • Mike Oberle

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. But wait … the program does not ‘live...

  • Best Business Practices
  • January 03, 2020
Three Questions to Ask Your Agencies about CCPA
  • Michael McSunas, General Counsel

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time determining exactly what data is being collected on each...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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