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Walmart and BuzzFeed’s Tasty have introduced a new feature—shoppable recipes. Now, customers can add the entire ingredient list from a menu of Tasty videos directly to their Walmart Online Grocery carts with a single click. From there, they can place their order for pickup from more than 2,500 stores nationwide or have the groceries delivered to their homes from more than 1,100 stores across the country.
“Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” says Janey Whiteside, Chief Customer Officer, Walmart. “We’re excited to create a fun solution that feeds customers’ appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”
The new Shoppable Recipes feature provides a seamless grocery experience for Tasty iOS app users, giving them access to ingredients for more than 4,000 recipes. From the Tasty app, users are directed to the Walmart Grocery app or www.Walmart.com/Grocery, where they can view what’s in their cart, purchase the ingredients, and schedule their groceries for either curbside pickup at a local Walmart or at-home delivery.
Orders can be picked up or delivered as soon as the same day. With geo-specific capabilities to map a recipe’s ingredients to the products available at the closest Walmart location, the feature ensures that customers can access the exact items they need to prepare a Tasty recipe. Picky eaters are also accommodated, as customers can swap items within the Tasty app based on their preferences, be it price, brand, quantity, organic, or other dietary preferences.
“From watching a mesmerizing Tasty video to cooking it in your own kitchen, the missing link is buying the ingredients,” says Ben Kaufman, BuzzFeed’s Chief Marketing Officer. “More than two-thirds of our audience has made a Tasty recipe and 90 percent of Americans live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes.”
The Shoppable Recipes feature is the latest addition to BuzzFeed and Walmart’s partnership, which includes a Tasty kitchenware line featuring non-stick cookware, bakeware, kitchen gadgets, and accessories that have sold more than 4 million units since launching in March 2018. Later this year, Walmart is also launching Tasty branded licensed products within the Celebrations, Dry Grocery, Deli, and Frozen Meats departments, among others.
Shoppable recipes is powered by the Northfork platform, which integrates Walmart’s website and app with Tasty’s recipe content. This feature is the first of many upgrades to the Tasty app that will continue to deepen Tasty’s partnership with Walmart and sweeten the shopping experience for the Tasty audience.
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