Programs
McDonald’s Launching McCafé It Forward with Three-Day Pay-It-Forward Giveaway
The QSR is giving away 500 McCafé It Forward rewards cards to individuals known for contributing to their communities. “We know McCafé customers are already sharing acts of kindness every day, and McCafé It Forward is a chance for us to amplify what they’re doing on a larger scale and prove good is truly brewing around every corner,” says Elina Veksler, McDonald’s Senior Director of Brand and Menu Innovation Strategy.
Customer Experience
Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples
On TikTok, the grocery retailer is running a sponsored hashtag challenge, “an ad format that brands can use to engage with users by encouraging them to make videos using a branded hashtag. Chipotle, for example, ran one earlier this year asking users to post videos of themselves flipping its burrito bowl lids.”
Target Announces New Store-Brand, Good & Gather
Store brands are becoming more popular among consumers, and now Target is embracing the trend. “By the end of 2020, the brand will include more than 2,000 products and will be Target’s largest store brand launch, said Stephanie Lundquist, a Target executive vice president and president of food and beverage. The move is part of the company’s business strategy to increase sales and distinguish the retailer from its rivals.”
Beyond Meat’s Vegan Burger Is Heading to HelloFresh Meal Kits
The meal-kit service will now include Beyond Meat’s product in its kits, as consumer demand for plant-based meat-alternative increases. “Flexitarians—people who are looking to reduce their meat intake—are driving the plant-based meat trend. The NPD Group found that 95 percent of buyers of vegan burgers also bought beef burgers in the last year. The market for meat substitutes is expected to hit $2.5 billion by 2023, according to Euromonitor estimates.”
Corporate Social Responsibility
Nike Further Expands Protections for Pregnant Athletes
After facing some backlash, the brand has changed its policies to protect pregnant athletes. “The policy adjustment ensures that female athletes won’t be ‘adversely impacted financially for pregnancy’ for 18 months, which is six months more than under the previous policy. The company confirmed the changes to CNN Business and said they are effective immediately.”