“Stride”-ing Rite Past 2 Million Loyalty Program Members

Success has come fast and furious for Stride Rite since it launched its Stride Rite Rewards program in November 2012. The program eclipsed the 1 million-member mark in June 2013 and now has surpassed 2 million members. Stephen Donnelly, Stride Rite Children’s Group SVP/GM of Direct-to-Consumer, told Loyalty360 that the program’s new Rewards Application was a “natural next enhancement” to the loyalty program. “Our target consumer–the Millennial parent−embraces technology and spends significant....