For more insights, download the full Marketer's Guide to CCPA. Ever since the implementation of GDPR, and the Facebook and Cambridge Analytica data debacle last year, data privacy has been a huge issue in the customer loyalty industry. The good thing about loyalty programs is that they enable brands to collect customer data and use it because the customers opt into them. They agree to hand out personal information in exchange for benefits.   However, just because loyalty programs give brands a way to use data legally....

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