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Pilot Company has announced a $1 billion initiative focused on upgrading the customer experience and equipping its stores for the future of travel. The three-year project, called New Horizons, marks the company's largest investment in store modernization to date and will fully remodel more than 400 Pilot and Flying J travel centers and make upgrades at several more locations across the country.
Based on guest and team member feedback, New Horizons includes top-to-bottom store overhauls, remodeling restrooms, and showers, expanding kitchen and dining areas, improving driver-focused amenities, expanding digital engagement with our guests, and installing the latest in fueling and retail technology.
"For 63 years, we've been proud to fuel millions of journeys and as we have done since our founding, we will continue to evolve the travel center experience to meet the changing needs of our guests and team members," said Shameek Konar, Pilot Company CEO. "We are listening to what our guests want most at our locations and how we can improve our offerings to make their travels easier and more enjoyable. New Horizons will incorporate this feedback as we overhaul our entire network to deliver on what our guests value today and prepare our stores for the future."
The New Horizons project will be completed in several phases as the company progresses its store design and incorporates innovations. The first phase is underway, with more than 50 Pilot and Flying J travel centers planned to be renovated this year.
Key enhancements of New Horizons include:
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