Panera Bread Introduces One-Swipe Ordering on Panera App, Focusing on Customer Experience

Panera Bread has announced it has developed a new way of ordering, exclusively in the Panera App. The introduction of Crunch Time Ordering has been a part of Panera Bread’s on-going strategy to help improve customers’ experiences. This Crunch Time Ordering feature is among the first in the industry that allows guests to have their favorite meals pre-programmed to be ordered at a set date and time with just a single swipe. 

The new, free feature was designed to remove the thinking and unnecessary steps out of dinner crunch time and is available exclusively for MyPanera® members on the Panera iOS app.  

How it works: 

  • Favorite your go-to meals: Add your regular Panera order as a favorite in the iOS app – just select your favorite soup, salad, sandwich, Value Duet or You Pick 2® combo – or even new Stacked Toasted Baguettes. 

  • Schedule and select your "Crunch Time": Panera will remind you to place your order at the busiest times in your schedule. 

  • Swipe, eat, enjoy, repeat: When you receive the notification, you can solve Crunch Time with one swipe in the app and have your Panera meal prepared for pickup or delivery when you need it most. 

"We are thrilled to introduce Crunch Time Ordering as the ultimate one-swipe ordering option on the Panera app," says Meenakshi Nagarajan, Chief Digital Officer of Panera Bread. "Our guests lead busy lives and need convenience more than ever. They have always been able to rely on Panera for delicious food made with great ingredients, and now we have their backs when they need to quickly and easily have dinner handled between meetings, practices or recitals, or other moments of crunch time in their lives." 

Read More on Loyalty360:  

Big Bets on Big Partners: A Q&A with Panera Bread on Personalizing the Customer Experience with Amazon One 

Panera Changes CEO in Preparation for Initial Public Offering 

Panera Bread Launches Weeklong Celebration for “Panera Faves” 

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