Please enter your username or the email address associated with the account so we can help you reset your password.
The NBA announced the launch of the reimagined global NBA App, the all-in-one destination for NBA fans. With entirely new personalization features, the NBA App will provide wall-to-wall content from every NBA game and feature social-style vertical video, behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free. The NBA App is free to download.
Additionally, the NBA has launched NBA ID, the league’s new global membership program offering fans benefits and rewards from the league, teams and its partners. NBA ID, which is free to join, will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em. NBA ID members will get access to new original content and fan favorites from the NBA vault. Additionally, there will be enhanced members-only experiences from NBA partners, ticket promotions, prizes through NBA Pick’Em fantasy games, voting campaigns and other rewards.
The NBA App is powered by the NBA’s new integrated digital platform, the NBA’s official cloud and AI partner and includes content recommendations based on fan preferences and personalization. Within the app’s “For You” page, fans can tap into a social-like vertical video experience that features real-time highlights of all NBA games in progress.
The league’s direct-to-consumer subscription offerings will be integrated into the NBA App, giving fans the ability to watch live games and highlights and check scores, statistics and standings, all in one place. For NBA League Pass subscribers, the live streams will feature higher video quality, lower streaming latency and a seamless user experience for consuming live NBA content.
More from Loyalty360 featuring NBA:
Thank you for signing up, please check your email for more information.