While 91% of respondents in a survey conducted by Experian Data Quality indicated they have a loyalty program or customer engagement program in place, a staggering 81% faces challenges related to those programs. Erin Haselkorn, Analyst and Public Relations Manager for Experian Data Quality, examined this dilemma and many other customer loyalty-related issues during Thursday’s Loyalty360 webinar, “Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue.” The two biggest challenges related to....

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