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Marriott Bonvoy plans to launch children’s experience centers at its all-inclusive resorts in 2024. The new CAMP Club concept will offer experiential play, storytelling, and creative workshops in kid-friendly environments. The sites are designed by the New York firm CAMP, which operates family entertainment centers in eight U.S. cities. The first CAMP Club will open at the Marriott Cancun resort this spring.
"With CAMP Club, we are offering a vacation experience that truly caters to everyone in the family,” said Jason Noel, Senior Vice President, Premium Brands at Marriott International. “While parents relax and enjoy our world-class amenities, their children can have an unforgettable adventure right on the property.”
The company will introduce CAMP Club at additional Marriott Bonvoy resorts in 2024. Each center will feature location-inspired themes and activities. The rollout comes after a successful pilot program in 2022.
"Camp has spent the last five years reinventing what it means to have fun together as a family," said Ben Kaufman, Co-Founder of CAMP. "We are excited to team up with Marriott Bonvoy to bring our memory-making experiences to properties around the world. Parents deserve some quiet time, and kids deserve a space where there are no boundaries to having fun."
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