Loyalty360 Reads: September 2 | Hyatt Teams Up with Gopuff; Topps Celebrates with NFT Collection; and More

Hyatt Teams Up with Gopuff to Offer Everyday Essentials On-the-Go
Hyatt Hotels announced a collaboration between the Hyatt Place brand and Gopuff, a go-to platform for consumers’ immediate everyday needs, such as drinks, snacks, over-the-counter medications, home and baby products and more, including alcohol in select markets.

Starting at more than a dozen Hyatt Place hotels, this pilot program will create an added layer of convenience and comfort for travelers, providing guests at participating properties with fast, free delivery of thousands of everyday items. Guests at participating hotels can receive items in just 30 minutes delivered from Gopuff’s local micro-fulfillment centers. The collaboration will expand the Hyatt Place brand’s Necessities program, which offers guests a wide range of essentials to keep, borrow or buy, such as toothpaste, cellphone chargers or headphones.
Topps Celebrates with 2021 Topps MLB Inception NFT Collection Launch
Topps announced the 2021 Topps MLB Inception NFT Collection, a brand new baseball card inspired release in conjunction with Major League Baseball and MLB Players, Inc. on ToppsNFTs.com, an Avalanche powered blockchain platform. Based on the popular Topps Inception Baseball physical product, the 2021 Topps MLB Inception NFT Collection offers digital collectibles that feature iconic Topps card designs, motion animations, facsimile signatures and digital relic content that showcases MLB rookies, emerging stars, veteran mainstays and more.

“This Topps NFT product comes at a time when so many talented young players are emerging in baseball and provides collectors with a new way to connect with them as their careers take shape,” said Evan Kaplan, Managing Director of MLB Players, Inc. “This is an opportunity for fans to own a piece of collectible baseball history.”
Sonic Combines Two Classic Favorites With New Grilled Cheese Burger
Sonic Drive-In combines two of its classic menu items to create the new limited time only Sonic  Grilled Cheese Burger—a toasty, indulgent burger layered with extra melty cheese for a unique SONIC experience.

The Sonic Grilled Cheese Burger starts with Sonic’s famous grilled cheese sandwich on buttery Texas Toast, adding in a perfectly seasoned 100% pure beef patty, mustard, ketchup, and diced onions.
First Watch’s Pumpkin Pancakes Are Back by Popular Demand
First Watch, a leading daytime dining concept with more than 400 restaurants nationwide, is giving the fall season an early welcome with the return of its fan favorite Pumpkin Pancake Breakfast alongside a selection of hearty, fall-inspired dishes.

“Fall is one of my favorite times of year and one that calls for rich, deep flavors and food that’s comforting and feeds the soul. Our menu this season pulls in hearty, robust ingredients like braised beef short ribs, roasted mushrooms and truffle oil and robust butternut squash,” said Shane Schaibly, vice president of culinary strategy for First Watch. “And of course, it wouldn’t be Fall without pumpkin, which is why I’m so excited that we’ve brought back our iconic pumpkin pancakes and are adding sweet, fluffy pumpkin spiced donuts into the mix.”

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