Loyalty360 Reads: October 17, 2019

Accor and Oman Air Partner to Add Value for Members
The hospitality brand and airline have partnered to enhance each other’s loyalty program. “This new partnership enables Le Club AccorHotels (LCAH)’ members to earn rewards points when flying with Oman Air by converting 1,500 Sindbad miles into 500 LCAH rewards points.  At the same time, it will enhance the experience of Le Club AccorHotels members as they will have the opportunity to redeem their rewards points into Sindbad miles to benefit from awards tickets and upgrades with Oman Air.”
Customer Experience
Silicon Valley Takes on Amazon’s Cashierless Go Store
Zippin, Standard Cognition, and other startups “are using technology similar to Amazon Go’s, with camera systems powered by computer vision and machine-learning software that track people as they take items off shelves. Other companies are trying to automate the shopping cart to avoid a costly store overhaul.”
Mercedes-Benz Launches Interactive Augmented Reality Experience for Atlanta Fans
The auto manufacturer “is enhancing the fan experience with the introduction of its all-new augmented reality experience at Mercedes-Benz Stadium, allowing dreams of sharing a touchdown dance with Matt Ryan or celebrating a goal with Josef Martinez to become ‘reality.’ Available at all Falcons and Atlanta United home games now through 2021, sports fans and casual visitors alike can interact with virtual versions of beloved Atlanta athletes in ride-along tours, celebration dances, and locker room chats through one of the most technologically advanced, unique experiences at the iconic venue.”
Michael Kors Doubles Active Users with Facebook Messenger Tie-In
Michael Kors “boosted engagement with its Messenger campaign that offered the opportunity to meet the designer and Gigi Hadid, although the sweepstakes was most accessible to people in the New York metropolitan area. Facebook said a winner flew herself from Las Vegas to New York to meet the model.”
QuikTrip, Wawa, and Sheetz Earn Top C-Store Spots in Retailer Preference Index
dunnhumby’s second annual Retailer Preference Index for the Convenience Channel surveyed “nearly 7,000 US households to determine which of the top 27 c-store retailers have the strongest combination of financial performance and consumer emotional connection. The retailers with the highest overall index scores are: 1) QuikTrip, 2) Wawa, 3) Sheetz, 4) Kwik Trip/Kwik Star, 5) RaceTrac, 6) Casey’s General Stores, and 7) Maverik.”

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