Loyalty360 Reads: November 15: Sephora and DoorDash Partnership, PetSmart Donates $25,000 to Veterans, and More

Sephora Teams Up with DoorDash as first Beauty Partner

DoorDash is adding Sephora to its marketplace offerings, marking the delivery service’s first foray in high-end beauty amid an overall expansion into new product categories. The new partnership means DoorDash customers can shop from Sephora directly through the app and receive products from a nearby store within an hour. DoorDash is also launching a new “Beauty” category to highlight the incorporation.

Nadine Graham, senior vice president and general manager of e-commerce for Sephora, said that the partnership with DoorDash is “a natural next step in the continued evolution of ease and convenience” for consumers.

PetSmart Honor Veterans with $25,000 Donation to K9s For Warriors

PetSmart recently donated $25,000 for Veterans Day to K9s For Warriors. The donation will help support K9s For Warriors' mission to end veteran suicide through the loving support of service dogs – many of which are rescues – at no cost to the service members. Additionally, PetSmart’s Treats Rewards awarded 11X points to loyalty program members when shopping in-store or online with the PetSmart app on Veterans Day.

The donation to K9s For Warriors is just one of the initiatives PetSmart leads in support of service members and follows the creation of PetSmart's newest associate resource group SERVE, which honors the service of PetSmart associates who are veterans and their families. SERVE aims to create an environment in which every veteran feels like they belong while educating the broader PetSmart team on the impact and culture of veterans.

Dove Combats Social Media’s Negative Effects

Dove has launched the Dove Self Esteem Project to make women feel beautiful. The brand that has become synonymous with raising women’s self-esteem has taken its mission forward as Dove calls on other brands to rid advertising of digitally distorted images. Working with agency partner Ogilvy the Unilever brand has championed the use of natural images through its advertising.

The brand has committed to reaching a quarter of a billion people by the end of the decade through the campaign. Dove has produced work focusing on a diverse range of women from different ethnicities, body shapes and more. Most are not professional models.

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