Loyalty360 Reads: July 21: Wyndham Expands Diversity Initiatives, IHG’s New Rewards App, and More

BOLD by Wyndham Initiative to Support Black Entrepreneurs
Wyndham Hotels & Resorts announced BOLD by Wyndham, a new program designed to engage and advance more Black entrepreneurs on their path to hotel ownership. BOLD, which stands for Black Owners and Lodging Developers, aims to expand awareness for the unique challenges faced by Black entrepreneurs while using the scale and resources of Wyndham to help address those challenges and increase the number of Black hoteliers.

BOLD is Wyndham's approach to attract more Black entrepreneurs to hospitality as well as help accelerate those already familiar with the significant opportunities hotel ownership provides, offering the tools and guidance needed to achieve success.

IHG Releases New Rewards App
IHG Hotels & Resorts has launched an all-new IHG One Rewards app. The app provides a redesigned mobile experience that unlocks access to its  hotels and all-new IHG One Rewards loyalty program. Guests can find rates, book rooms, enjoy exclusive benefits for IHG One Rewards members and manage their stays in the new app.

Developers incorporated feedback from owners, hotel teams and guests to build and design an app that benefits everyone with ultimately 100 enhancements. Although the app is designed for the convenience of all customers, IHG One Rewards members will get the most out of the experience and have access to exclusive discounts and benefits.

Advance Auto Parts Celebrates 90 Years with Gas Rewards
Advance Auto Parts is celebrating 90 years by giving consumers a chance to win a year’s worth of free gasoline. The brand is inviting consumers to share their most memorable moments behind the wheel for a chance to win the fuel reward and possibly have their road trip recreated. Additionally, Advance is offering quadruple Gas Rewards.

To further help motorists save this summer, all existing and new Advance Speed Perks Gas Rewards members will earn 20 cents off each gallon of gas for a single fill-up at participating Shell stations for every $50 spent at Advance stores.

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