Loyalty360 Reads: December 3 | Food Lion Feeds Donates 1 Million Meals; Capillary Technologies to power Sonak Group; and More

Food Lion Feeds Donates 1 Million Meals
In support of the global #GivingTuesday movement, Food Lion is donating 1 million meals* to its longstanding hunger-relief partner Feeding America® and the 33 local Feeding America member food banks across its service area. The donation through Food Lion Feeds, the omnichannel retailer’s hunger relief initiative, will support efforts to combat child hunger in the towns and cities Food Lion serves. Created in 2012, #GivingTuesday is observed the Tuesday after Thanksgiving to encourage generosity, giving and good deeds.

“On behalf of our 82,000 associates, we’re proud to add our name and resources to the #GivingTuesday movement and help nourish more of our neighbors and set them up for success,” said Food Lion President Meg Ham. “Supporting the towns and cities we serve is what we do, and we know more of our neighbors have become food insecure due to the ongoing COVID-19 pandemic. We want our community partners and neighbors to know they can always count on Food Lion when they need us.”
Capillary Technologies to power Sonak Group’s digital loyalty program
Capillary Technologies, a leading B2B SaaS platform for customer loyalty and engagement, has entered a long-term partnership with Sonak Group --a Philippines’ retail group, to build a consolidated digital loyalty program that will boost sales for all its brands.

In this partnership, Capillary will power Sonak’s unified loyalty program across 16 brands, and over 30 physical stores and online channels. This solution will help in strengthening customer perception of the brands they carry and will provide their already large and loyal customer base with more ways to benefit from their purchases, according to a press release.
Mister Car Wash Launches Annual 12 Days of Shine Sweepstakes
For those in search of some extra shine this holiday season, Mister Car Wash® has you covered with the announcement of its annual 12 Days of Shine Sweepstakes. The nation’s largest car wash brand will be giving away 78 Platinum Exterior Unlimited Wash Club® memberships throughout the sweepstakes, picking winners at random each day during the Instagram promotion.

The Platinum Exterior membership is the most popular package among Mister’s 1.6 million Unlimited Wash Club members featuring their signature Hotshine® Carnauba Wax and access to dedicated member lanes. The year-long membership is valued at $350.
Subway Launches Cookieway for National Cookie Day
Subway is making cookie fans' dreams a reality with Cookieway, the brand's first-ever pop-up restaurant dedicated exclusively to Subway's signature dessert and one of its most popular menu items. For a limited time, customers can indulge in the irresistible tastes of their favorite Subway cookies, enjoy limited-edition classics or try new flavors exclusive to the pop-up, like Double Chocolate and M&M®.

In honor of National Cookie Day, Cookieway welcomes guests the weekend of December 4 with mouth-watering treats, exclusive merchandise, larger-than-life cookie installations and sweet moments curated to celebrate cookie love. From Chocolate Chip to Caramel Brownie, fans who explore the flavors and textures of Subway's cookie culture at our exclusive New York City location can enjoy a complimentary six-pack of cookies while supplies last, with an optional donation to Make-A-Wish® Metro New York.

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