Loyalty360 Reads: December 12: Kellogg Donates 30 Million Food Servings, Beggin’ Releases Holiday Sweater, and More

Kellogg Donates 30 Million Servings to Food Banks

Kellogg Company announced that it has donated 30 million servings of food to Feeding America food banks across the U.S. The donation includes cereal, snacks such as bars and crackers, and Eggo products. This donation was part of the brand’s Better Days Promise to advance sustainable and equitable access to food.

Kellogg’s is committed to feeding 375 million people facing food insecurity and crisis by the end of 2030. The company is also encouraging people to donate to Feeding America. A $1 donation helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.


Beggin’ Dog Treats Releases Holiday Sweaters

Beggin’ announced the rollout of its new Swag Shop, dropping a new limited-edition holiday sweater for dog lovers. The brand also introduced the Hamlet on the Hutch Holiday Pack, which includes a decorative plush of Hamlet – the brand's mascot – decked out in a holiday sweater along with Beggin' dog treats. 

The holiday sweater available for dog owners is an exact replica of the holiday sweater that Hamlet wears. The sweater for people is available on the brand’s website, and the Hutch Holiday Pack for dogs is available through Chewy.com.

Waterfield Tech Launches Solution to Streamline CX Value

Waterfield Tech announced the launch of Ascend, a subscription service that helps organizations lower their cloud migration cost while driving long-term customer experience (CX) and business value. Ascend combines an organization’s choice of a Contact Center as a Service (CCaaS) platform with a full end-to-end CX service layer in one, flat-rate subscription.

Ascend eliminates traditional barriers associated with CCaaS cloud implementations such as cost and time through a fully managed subscription service. With a lower cost of entry than traditional on-premises or cloud systems, Ascend delivers value over time to ensure organizations realize the full potential of their cloud investment.

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