Abercrombie & Fitch Opens New Format Stores Targeted to Millennials and Gen Z
Abercrombie & Fitch announced a new store experience called The Getaway to appeal to 25- to 35-year-olds with a merchandise mix curated for weekend activities. The new getaway-themed aesthetic is a nod to a chic hotel lobby, designed to prioritize omni-channel shopping and provide customers with an immersive experience.
The new getaway-themed retail spaces include elevated fixtures and furnishings, wood accent walls, and styled spaces exclusively for....