Loyalty360 Reads: Amazon Announces Fall Prime Day, McDonald’s Offers Special Menu Items as Seen On TV, Peacock Now Available on JetBlue Flights for Loyalty Members

Amazon Announces Fall Prime Day Sale 

Always looking to shake things up in the eCommerce world, Amazon has announced they will be offering a second Prime Day sale this year before the holiday season. This sales event will take place early in Q4 due to previous success last year. The Prime Day sales event date will be announced closer to the specific date in October to upend market expectations and lead off the end-of-the-year holiday shopping season with a bang.  

“It’s basically the start of the holiday,” Rick Watson, founder and CEO of RMW Commerce Consulting, said by phone of the October event. “Holiday promotions seem to keep moving earlier and earlier, and I think Amazon is using this as a way to kick off the season, get consumers excited thinking about Amazon again and add another bump to volume in the middle of Q4.”  

 

McDonald’s Launches Special Menu of Meals Seen in Movies, TV, and More 

McDonald’s is bringing delicious meals from the silver screen to the drive thru window. As a part of its “As Featured In” promotion, McDonald’s will present its collection of fan-favorite menu items that have made iconic appearances throughout film, television and music. Starting Aug. 14, the meals will be available in more than 100 countries across the globe and will co-star exclusive experiences for fans, custom merch and never-before-seen content. 

These meals will include a choice of 10-piece Chicken McNuggets®, Quarter Pounder® with Cheese or Big Mac® Sandwich along with Medium World Famous Fries®, a Medium soft drink and the newly-branded Sweet 'N Sour Sauce – inspired by McDonald's next 'as featured in' moment with Marvel Studios' "Loki" Season 2, streaming October 6 on Disney+. 

"It's not only our real-life fans who have a go-to order... for decades our favorite movie and TV characters have, too," said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald's. " The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment."  

 

JetBlue TrueBlue Loyalty Program Partners with Peacock for In-Flight Viewing 

JetBlue loyalty members can now watch classic NBC hits and Peacock originals at 30,000 feet. JetBlue TrueBlue members will now be able to unlock dozens of Peacock titles onboard JetBlue flights with more to follow post-launch. Customers that do have a Peacock subscription, though, will be able to access the streamer’s full slate of movies, news, tv shows, and live sports using JetBlue’s free high-speed Fly-Fi on their own devices. 

 

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