Loyalty Reads: Rewards Canada Announces Top 5 Travel Rewards Points Currencies, Salesforce Launches Platform to Create NFT Loyalty Programs, and More

Rewards Canada Announces Top 5 Travel Rewards Points Currencies 

Rewards Canada released its latest Top 5 Travel Rewards Points Currencies in Canada list. The list accounts for every Canadian travel rewards program user, not only members with high engagement or high spend. 

From 1st-5th, the currencies are: 

  1. American Express Membership Rewards Points 

  1. Air Canada Aeroplan 

  1. Scene+ Points 

  1. RBC Avion Rewards 

  1. HSBC Rewards 


Salesforce Launches Platform to Create NFT Loyalty Programs 

Salesforce launched an NFT management platform to allow clients to build digital asset-based loyalty programs. Called Salesforce Web3, the platform gives brands the power to mint and sell NFTs, monitor blockchain activity, and view real-time customer data. 

The platform comes after a successful pilot of 250,000+ transactions with Salesforce clients like Crown Royal, Scotch & Soda, and Mattel. While the platform allows brands to provide digital assets for customer loyalty, it also provides the brand with a wealth of first-party data. 


Taco John’s Gamifies Its Loyalty Program 

Taco John’s will add a new gamified loyalty feature: Challenges. The new feature will allow Bigger Bolder Rewards members to earn rewards faster. 

The new feature introduces personalized challenges based on purchase behavior. Customer can play Challenges by downloading the Taco John’s mobile app and joining the free rewards program. 


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