Loyalty Reads: Capillary Technologies Acquires Brierley, Chipotle Announces National Burrito Day Giveaway, and More

Capillary Technologies Acquires Brierley 

Capillary Technologies announced a deal to purchase Brierley+Partners. The acquisition is the global SaaS platform’s fifth acquisition globally and second in North America. 

Through the acquisition, Capillary will be able to: 

  • Help global enterprise brands improve customer engagement and drive loyalty 

  • Leverage Brierley’s Emotional Loyalty Quotient 

  • Expand its customer loyalty platform with Brierley’s decades of industry leadership and expertise 

  • Expand on its partner-first approach 

  • Accelerate digital transformation for business growth through AI 

  • Deliver the next generation of customer experience 

  • Make clients’ customer relationships dramatically more profitable 

Bill Swift, CEO of Brierley, shared, "We are thrilled to be joining Capillary Technologies. We believe that our combined expertise will enable us to provide our clients with even more innovative and effective loyalty and customer engagement solutions through Capillary’s next-generation SaaS platform. We are excited to work together to help our clients build stronger, more meaningful relationships with their customers." 

Chipotle Announces National Burrito Day Giveaway 

Chipotle Mexican Grill will give away 10,000 free burritos for National Burrito Day on Apr. 6, 2023. The giveaway comes in response to social media requests asking Chipotle, “can I get a free burrito?” 

Throughout the day, Chipotle will drop codes fans can text to 888-222 for a chance to win one of 10,000 free burritos. Additionally, customers can score $0 delivery with the promo code “DELIVER” with online or in-app orders. 


Noodles & Company Adds Perks to Loyalty Program 

Noodles & Company is adding perks to its Noodles Rewards loyalty program. It’s Extra Goodness perk offers new deals every day, from meal upgrades to free add-ons. 

The Extra Goodness perk is the brand’s latest effort to increase its Uncommon Goodness, Noodles & Company’s commitment to quality food, benefits for employees, and service to guests. Customers can sign up for Noodles Rewards for free to start benefiting from perks. 


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